The Motion Picture & Television Fund (MPTF) is a non profit organization that takes care of the Hollywood community when the community can’t take care of themselves. Our assignment was to drive awareness at the ‘Night Before’ event, before the Oscars. We created a new manifesto, tagline and activation to get the attention of the next generation of Hollywood A-listers.
We commissioned artist, Jon Burgerman, to create an interactive mural of a movie set, integrating the MPTF branding and manifesto. The illustration was a playful reminder of the diverse cast and crew who all play their part and are so integral to the every movie. The illustration was created in black and white outlines, and as party-goers arrived, they were given colored markers and the opportunity to color in a section of it.