The proposed Jos A Bank identity system was inspired by the concept of Ivy Leagues and American heritage. It communicates the idea of tradition, legacy and performance, with a refined outlook.
The design language uses: classic /heritage with an emphasis on craft, tradition, timelessness, understated wit and elegance. It also uses devices that are gilded and embellished with more intricate elements, monograms and seals. Subtle contemporary elements blend with a sophisticated palette.