Translating the brick and mortar boutique into a singular online shopping experience, FORWARD transcends traditional ecommerce with its combination of first-class customer service and elite roster of designers.
We created the logo and identity system as the visual interpretation that subtly speaks to some of our brand’s core values: structure, lightness and movement. Moving into the future, the kerning evokes our directional spirit. White-on-white, special-edition and preferred-customer packaging. Collectable and worthy of display, the blind embossing of our logo in both script and Braille creates a tactile, sensual experience as pleasing to the fingers as what’s inside.