How can we disrupt the entire mattress industry with a brand that offers personalization, adjustability, a true experience and an ongoing relationship?
The idea behind Baa Bed is simple. People want a comfortable bed tailored to their sleep desires. We created a mark that made that brand vision clear to the world. We chose an irregularly shaped circle to hold the brand name and thick, squishy type to communicate comfort. We added a background color that could also vary slightly with the use of a gradient with the colors of day and night. We created the identity, website, packaging, wild postings and more… all reinforcing the idea of customization.